Privacy policy

PRIVACY POLICY

Last Updated: March 21, 2026

Divina Esencial LLC ("we," "us," or "our") operates the website divinaesencial.com. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, use our services, or interact with our scent quiz.

By using our website, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use our website.

SECTION 1 — INFORMATION WE COLLECT

Information You Provide Directly:

  • Purchase Information: When you make a purchase, we collect your name, email address, shipping address, billing address, and payment information.
  • Scent Quiz Preferences: When you take our "Find Your Scent" quiz, we collect your responses including mood preferences, scent family preferences, product type preferences, and fragrance intensity preferences. If you choose to enter your email address at the end of the quiz, we also collect your email address alongside your quiz responses.
  • Email Communications: If you subscribe to our emails (including through the scent quiz), we collect your email address and any preference data you provided.
  • Contact Information: When you contact us directly, we collect the information you provide such as your name, email address, and message content.

Information Collected Automatically:

  • Session Data: Our e-commerce platform (Shopify) automatically collects standard session data including your IP address, browser type, operating system, referring URLs, and pages visited. This is necessary to operate the website and process orders.
  • Cookies: We use cookies essential to the operation of our online store (see Section 7 for details). We do not use Google Analytics, tracking pixels, or third-party advertising cookies.
  • Aggregate Quiz Analytics: We collect anonymous, aggregate statistics about quiz usage, such as total number of quiz completions and popularity of answer choices. This data is not linked to any individual and cannot be used to identify you.

SECTION 2 — HOW WE USE YOUR INFORMATION

We use the information we collect for the following purposes:

  • To process and fulfill your orders
  • To provide personalized product recommendations through our scent quiz
  • To send your quiz results and scent profile to your email (when requested)
  • To send promotional emails about new products, sales, and updates (with your consent)
  • To improve our quiz and product recommendations using anonymous, aggregate data
  • To communicate with you about your orders or inquiries
  • To comply with legal obligations

SECTION 3 — CONSENT

How do you get my consent?

When you provide personal information to complete a transaction, we imply that you consent to our collecting and using it for that specific purpose. When you provide your email address through our scent quiz, you consent to receiving your quiz results and related product communications. For marketing emails, you may unsubscribe at any time.

How do I withdraw my consent?

You may withdraw your consent at any time by:

  • Clicking the "Unsubscribe" link in any marketing email
  • Emailing us at Sales@divinaesencial.com
  • Writing to us at: Divina Esencial LLC, 5558 S Telluride St, Centennial, CO 80015

SECTION 4 — THIRD-PARTY SERVICE PROVIDERS

We use the following third-party service providers to operate our business. These providers only access your personal information to perform services on our behalf and are contractually obligated to protect it:

  • Shopify Inc. — Our e-commerce platform. Shopify hosts our website, processes payments, and stores order data on secure servers. Shopify Privacy Policy
  • Brevo (formerly Sendinblue) — Our email marketing service. When you submit your email through the scent quiz, your email address and quiz preferences (mood, scent, product type, intensity, and top product match) are transmitted to Brevo to send your personalized results email and, if applicable, marketing communications. Brevo Privacy Policy
  • Netlify Inc. — Hosts our quiz analytics service. Netlify stores only anonymous, aggregate quiz statistics (e.g., total completions, popular answer choices). No personal information is stored on Netlify.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

SECTION 5 — DATA RETENTION

  • Order Data: Retained as long as necessary to fulfill your order and comply with legal, tax, and accounting obligations.
  • Email and Quiz Preferences: Retained in our email marketing platform until you unsubscribe or request deletion.
  • Aggregate Analytics: Anonymous quiz statistics are retained indefinitely. Daily usage data is retained for 90 days.
  • Session/Cookie Data: See Section 7 for cookie retention periods.

SECTION 6 — YOUR PRIVACY RIGHTS

Depending on your location, you may have the following rights regarding your personal information:

  • Right to Access: You may request a copy of the personal information we hold about you.
  • Right to Correction: You may request that we correct inaccurate personal information.
  • Right to Deletion: You may request that we delete your personal information. We will also instruct our service providers (including Brevo) to delete your data.
  • Right to Opt Out: You may opt out of marketing communications at any time using the unsubscribe link in any email or by contacting us.
  • Right to Data Portability: Where applicable, you may request a copy of your data in a commonly used, machine-readable format.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

To exercise any of these rights, please contact us at Sales@divinaesencial.com. We will respond to your request within 45 days.

For California Residents: Under the California Consumer Privacy Act (CCPA/CPRA), you have the right to know what personal information we collect, request its deletion, and opt out of any sale or sharing of personal information. We do not sell or share your personal information as defined by the CCPA.

For Colorado Residents: Under the Colorado Privacy Act, you have the rights described above. You may also appeal our decision regarding a privacy request by contacting us at Sales@divinaesencial.com.

SECTION 7 — COOKIES

Our website uses only cookies that are essential to the operation of our online store. We do not use tracking cookies, advertising cookies, or third-party analytics cookies (such as Google Analytics).

Cookies used by our store:

  • _session_id — Unique session token (session duration). Allows Shopify to store session information.
  • _shopify_visit — No personal data held (30 minutes). Used for internal visit tracking.
  • _shopify_uniq — No personal data held (expires at midnight). Counts store visits.
  • cart — Unique token (2 weeks). Stores your shopping cart contents.
  • _secure_session_id — Unique session token (session duration).
  • storefront_digest — Unique token (indefinite). Used if the shop has a password.

SECTION 8 — SECURITY

We take reasonable precautions to protect your personal information. All payment transactions are encrypted using SSL (Secure Socket Layer) technology and processed in compliance with PCI-DSS standards. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

SECTION 9 — AGE REQUIREMENTS

Our website is not intended for individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately and we will delete it.

By using this site, you represent that you are at least the age of majority in your state of residence, or that you have given consent for any minor dependents to use this site.

SECTION 10 — EMAIL MARKETING (CAN-SPAM COMPLIANCE)

When you provide your email address through our scent quiz or other opt-in forms, you may receive:

  • Your personalized scent quiz results
  • Product recommendations based on your preferences
  • Promotional emails about sales, new products, and store updates

Every marketing email we send includes:

  • Our company name and physical mailing address
  • A clear and easy way to unsubscribe

We honor all unsubscribe requests within 10 business days. We will never charge a fee or require additional information to process your unsubscribe request.

SECTION 11 — CHANGES TO THIS PRIVACY POLICY

We reserve the right to modify this Privacy Policy at any time. Changes will take effect immediately upon posting to this page. If we make material changes, we will update the "Last Updated" date at the top of this policy. We encourage you to review this page periodically.

If our business is acquired or merged with another company, your information may be transferred to the new owners so that we may continue to provide our services to you.

SECTION 12 — CONTACT US

If you have questions about this Privacy Policy, would like to exercise your privacy rights, or wish to file a complaint, please contact us: